Any electronic device connected to the internet is digital and if advertisement is done in these devices of any brand is called as marketing. When combined it becomes digital marketing.
In today’s century it will be foolish to let people know what is a digital device as the new generation is born in the technology era and they will never know about the Radio’s, Television boxes, Tape recorder, Walkman and many such devices we used to use in the 19th century. Now the digital marketing industry has become very big as for any business to grow they need to have a digital marketing plan ready and executed. Because the traditional marketing techniques are becoming depleted with time. The old and still the present offline marketing medium are newspaper ad, TV ad, distributing pamphlets, holdings etc. but today the young generation is always busy on their mobile phones, computers or an electronic device so the old offline marketing techniques are not working out for the brands and companies. Marketing was all about programming the human mind with an brand name in such a way that people recalled products only with its brand name in this way old brands and companies kept growing. But in today’s generation there are many entrepreneurs who are starting their business in small scale but are finding huge success in the market because they provide better service and solutions to its customer by knowing them very well of their needs through search engines and social media sites which connects them with their consumers and helps in influencing other people as well.